Germany Travel Bureau -
Concept
Summary
The Germany Travel Bureau is the central organization for marketing Germany as a travel destination. They aim to communicate the beauty, diversity, romance, and vibrancy of the country to people of all ages in Germany and abroad. Germany is currently one of the most popular international travel destinations.
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"Simply inspiring"
My Role
Research
Sketching
Logo Design
Color Palette
Typography
Voice and Tone
Imagery
Poster and Social Media Ads
Platform
All
Year
2022
The Problem
How might we entice former visitors to return to our country?​ After people visit Germany, what visual tones can be used to familiarly connect with them?
Key Drivers & Deliverables
Logo​
The goal for creating a logo was to redesign it in a more familiar way that stands out and adds recognition.
Brand Guide​
The goal for creating a brand guide was to create a brand standard for communicating a consistent message to the audience.
Poster and Social Media Ads​
The goal for these ads was to create an example of the brand in action with following the guidelines communicated in the brand guide.
Design Process
Research​
Competitive analysis
Recognizable aspects
Sketching​
Logo ideating
Design​
Logo
Color palette
Typography
Imagery
Poster and social media ads
Present
Brand guide
Voice and ton
Brand in action
Logo Sketches
Brand Guide
Poster Ads
Social Media Ads
Takeaways
As a result of this project I have found that the character and representation of Germany's Travel Bureau to be better represented through their many icons. The style of the Bauhaus, their flag, national soccer team, and their many landmarks have created a better sense of familiarity and recognition for the Germany Travel Bureau. These changes should better entice past visitors to return to Germany once more.