Leaf - Concept
Summary
Our product idea is to create an app that allows companies to put their environmentally sustainable products within a database for consumers to use to be more environmentally friendly. This will help customers trust sustainable organizations.
My Role
Survey
Wireframes
Mockups
Usability testing
Prototyping
Team Members
5 Total Designers
Platform
iOS app
Year
2022
The Problem
Now more than ever, ethical businesses need to transparently show conscientious consumers what kind of effect their product or service has on the environment. How might we help ethical businesses display their policies, effect, and commitment to protecting our world?
Key Drivers & Deliverables
User Survey
The goal for creating a survey was to identify pain points and the demographic.
Wireframe
The goal for creating a wireframe was to lay out the content and functionality on a page which takes into account the user needs and their journey.
Mockups​
The goal for creating mockups was to help put the styles, components, and brand character
together with the wireframes to provide a visual example to process.
Prototypes​
The goal for creating a prototype was to show functionality of the entire design in action.
Design Process
Research​
User Survey
Affinity Mapping
Mood Boards
Secondary Research & Analysis
Competitive Analysis
Personas
Design​
Wireframes
Low Fidelity Mockup
Mid Fidelity Mockup
High Fidelity Mockup
Testing​
Usability Testing
User Interviews
Present
Prototypes
Mood Board & Wireframe
Style Guide
Wireframe
Low Fidelity Mockup
Mid Fidelity Mockup
High Fidelity Mockup & Prototype
Takeaways
Insights that I have learned through this project have been the importance of collaboration, how things tie back to our research and hypothesis, the prioritization of our most important features, how to combine design styles, and the importance of inspiration.