KC Firestone Events -
Concept
Summary
KC Firestone Events is a historic local venue in Kansas City, Missouri. They offer a space to host weddings, corporate events, and even charity fundraisers.
My Role
Old website audit
Style Tile
Component Library
Responsive Website - desktop view
Responsive Website - mobile view
Responsive Website - Native iOS app
Prototyping
Platform
Website
Native iOS App
Mobile Website
Year
2022
The Problem
The previous website for KC Firestone Events struggled to communicate their services through a lack of color, character, and personality. The visual representation of their website struggled to feel legitimate or trustworthy.
Key Drivers & Deliverables
The areas that I have focused on in improving are the title page, navigation, messaging section, contact section, about section, and stylistic changes.
Style Tile
The goal for creating a style tile was to help convey the brand and venues personality in visual language.
Component Library
The goal for creating a component library was to establish the guidelines and visual consistencies for the a brand.
Mockups
The goal for creating the mockups was to help put the styles, components, and brand character
together to provide a visual example to process.
Prototypes
The goal for creating a prototype was to show functionality of the entire design in action.
Design Process
Audit
Reviewed Previous Website
Integration
Style tile
Component Library
Design
Responsive Mockups (Desktop view, Mobile View and iOS Native App)
Present
Functional Prototype
Style Tile
Component Library
Responsive Website - Desktop View
Responsive Website - Mobile View
Native iOS App
Takeaways
The changes that were made focused on 6 heuristics. (Match between system and the real world, user control and freedom, consistency and standards, recognition rather than recall, flexibility and efficiency of use, aesthetic and minimalist design.) By designing a minimalistic and modern design, users have more efficient ease of use. This design conveys consistency and familiarity while still providing the user with control and freedom.
I foresee next steps consisting of testing for usability through the functional prototypes.