KC Firestone Events -
Concept
Summary
KC Firestone Events is a historic local venue in Kansas City, Missouri. They offer a space to host weddings, corporate events, and even charity fundraisers.
My Role
Old website audit
Style Tile
Component Library
Responsive Website - desktop view
Responsive Website - mobile view
Responsive Website - Native iOS app
Prototyping
Platform
Website
Native iOS App
Mobile Website
Year
2022
The Problem
The previous website for KC Firestone Events struggled to communicate their services through a lack of color, character, and personality. The visual representation of their website struggled to feel legitimate or trustworthy.
Key Drivers & Deliverables
The areas that I have focused on in improving are the title page, navigation, messaging section, contact section, about section, and stylistic changes.
Style Tile​
The goal for creating a style tile was to help convey the brand and venues personality in visual language.
Component Library​
The goal for creating a component library was to establish the guidelines and visual consistencies for the a brand.
Mockups​
The goal for creating the mockups was to help put the styles, components, and brand character
together to provide a visual example to process.
Prototypes​
The goal for creating a prototype was to show functionality of the entire design in action.
Design Process
Audit​
Reviewed Previous Website
Integration
Style tile
Component Library
Design​
Responsive Mockups (Desktop view, Mobile View and iOS Native App)
Present
Functional Prototype
Style Tile
Component Library
Responsive Website - Desktop View
Responsive Website - Mobile View
Native iOS App
Takeaways
The changes that were made focused on 6 heuristics. (Match between system and the real world, user control and freedom, consistency and standards, recognition rather than recall, flexibility and efficiency of use, aesthetic and minimalist design.) By designing a minimalistic and modern design, users have more efficient ease of use. This design conveys consistency and familiarity while still providing the user with control and freedom.
I foresee next steps consisting of testing for usability through the functional prototypes.